I have had the honor of meeting some of the best movers and shakers in social media today. A while back, I was able to connect with Carrie Keenan who is a Social Media Developer at Thill Logistics in
Wisconsin. Carrie was awesome enough to answer some questions that I sent to her, and with that introduce to you . . . Carrie Keenan!

 

 

 

Jason: Carrie, I appreciate you taking the time to answer some questions for readers to read, and hopefully share. If you would, please share a brief history of who you are, who Thill Logistics is, and what you do at Thill Logistics!

Carrie: Hi Jason! I am the social media community manager for Thill Logistics, Inc. (and our clients). I’ve been here since the position was created last year. Thill is a privately held business that has been in around for almost 60 years. We are a fulfillment house with a focus on customer service centers and technology (Ecommerce, Direct Response and B2B).  I manage all aspects of social media for multiple accounts – everything from Facebook & Twitter pages to blogging. Coming in February, I will be starting some video projects (from vlogs to a chat style interview series), that I can’t wait to share with the Thill communities!

Jason: I am always impressed with insight you share through this “thing” called social media. How would you describe what social media is?

Carrie: I think social media is a lot of things, and it’s different to everyone. For me, it is a tool. It is where I go to learn from people and a place where I can share and teach. It is a 24/7 place where I can go to have a conversation about anything from things going on at Thill or a client to crowdsourcing a playlist for New Years party. Social media is going to be what you make of it. Whether you use it as a business tool or a place to chat with your friends there is a community out there for you to create.

Jason: I am sure you have read many of the “Trends for 2012″, or “Social Media Predictions for 2012″, but if you could look in your own personal crystal ball . . . what would you see?

Carrie: I have been reading a lot of them and I’m excited to see how video takes off. As for what I would like to see, is brands coming around and behaving better in social media. Primarily how they engage with their communities. The social media space is such a great one for gaining customers trust, respect and engagement, I hate to see bad customer service ruin a customer’s day and a company’s reputation. A company (or brand) that chooses to enter social needs to make sure the person who is representing them will become the company’s face, and hire correctly. Having the right person or people on the front line is the best thing to do. There are so many terrible examples of businesses getting out into social media and doing something stupid, like the post this morning from unMarketing about Boners BBQ actually telling customers to “F” off in a public forum for everyone to see!! Good customer service is one of my little soap box subjects. I don’t think it is something that people should take lightly. It’s not hard… just think first. (Ok, sorry. Rant over)

This is Part 1 of a Part 2 Series . . . until the next part, check out the links below and connect with Carrie!